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On the first contest web page, Anderson exclusively solicits videos showcasing a “new utilization of technological know-how.” I suppose it’s possible they didn’t have incredibly quite a few interactive ads submitted, but that would seem a bit strange. Probably they'd interactive adverts submitted that simply weren’t Excellent?
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Getting a better think about the winners, I’m not really stunned to check out Wieden & Kennedy on that listing so again and again (three different strategies). Previous Spice Person by itself produced them much more of a residence name (which Seems Odd taking into consideration their lengthy record of creating memorable ads–they had been powering the classic “Bo Appreciates” advertisements starring Bo Jackson, among the a lot of Other individuals).
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